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EXPLANATION


Today’s world has been fashioned by experiences of compiled circumstances that have led to the silent abandonment of family uniqueness.

In the United States, the first schools began in the thirteen original colonies in the 17th century.  Back then there wasn’t an assortment of courses to take to learn and build a career in a specific field.  The earliest schools focused on reading, writing, and mathematics.  Therefore, many kids usually grew up learning the unique profession of their father.  Even in biblical days, many of the disciples were considered to be unlearned concerning the Jewish law; but they were learned, if not professionals, in the family craft.  
However, in today’s climate the average father doesn’t have a craft to pass down.  To keep pace in modern society, the father works at a job located in zone A, the mother works in zone B, and the kids attend school in zone C.  Not to include if the kids are far apart in two different schools such as middle and or high school which would create a zone D.  Our point is that families are separated for a large portion of the day, learning and experiencing different things at different levels.
This creates a natural deficit in the family construct.  The impact of this deficit is hard to see in the beginning but becomes evident as the years compound.  This silent drifting continues for years causing microfractures in families bonds, debasing the only bond families have together, their last name.

Creating Value Club was designed to help families focus on developing and passing down a winning playbook.  This helps to build a legacy through strategy and family culture, thereby creating value for themselves and others.

When compared to individual development, industry development, and technological advancements, the family, which makes up the core of everything mentioned prior, lags behind in focused development.  This lagging behind is partly due to the external structured demands of society.  For example, the amount of maternity leave a mother is given after childbirth subconsciously creates a structured demand on when she should return back to work.  The age of Pre-K and the fourteen years of learning that follows demands that by age 18, you should be a young adult ready to transition into finding your own way.  Though we speak of society's norms, these structured demands dictate family correspondence by developing comparative expectations.  This is where the disappointment comes in.

Selecting a random child with great academics or great sports talent as the bar by which you measure your child, assuming that he or she comes from an average family, is a pitfall.  Light bulb moment...average families don’t produce bar-setting kids so it’s not fair to compare one child to the next.  If you're going to compare, it’s best to compare dad to dad and mom to mom. Like the old saying goes, “the apple doesn’t fall far from the tree.”  It’s up to you (dad/mom) to realize that you’re producing your life legacy as a family, and through your kids.  This realization will stimulate you to not just accept the external structured demands of society.  You must cast vision for your family and communicate that vision to include family values and beliefs.  Then, begin to invest in a better playbook that will help you run plays and call audibles as you see the landscape unfold in real time. 
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